Just One Good Idea
Augusoft Journal of Lifelong Learning
By Richard Rexeisen

In “Just One Good Idea,” Rich Rexeisen shares his insights into the weight that a single good idea can hold for an organization. The author relates his experience as a teacher and conference leader to show us how a simple quip from a stranger changed his life. As a result of this single moment, Rexeisen was awakened to the effective simplicity of pursuing one good idea as a catalyst for other good ideas. While we are brainstorming over the direction an organization should take, Rexeisen encourages us to keep our minds open to the one good idea that will help the process fall into place.
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The 3-3-3 Rule of Getting Your Mailings Noticed
Augusoft Journal of Lifelong Learning
By Trenton Hightower

To get your program’s marketing materials opened, consider the 3-3-3 rule.

The first 3 pertains to 3 words about mailings we should never forget:
appearance is everything. Think about it. Each of us receives dozens of pieces of mail at our homes and offices every day-- that’s hundreds of pieces every single week!

The second 3? Three seconds. That’s all the recipient spends looking at the outside of your mailing. Research shows that most will trash it almost immediately. Taking a few extra minutes to make your piece stands out in the crowd is well worth the effort.
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Communicating Personality Through Your Website
Augusoft Journal of Lifelong Learning
By Beth Moorhead

There are many different ways that lifelong learning programs convey their personalities to their customers. While it may be hard for an organization (as opposed to an individual) to convey...
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Avoiding Marketing Mistakes
Augusoft Journal of Lifelong Learning
By Aaron Donsky

Many colleges and universities continue to structure their marketing programs on the belief that the major effort should be directed to potential full-time, day students in the 18-21-year-old group.
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Marketing and Communicating Online
Augusoft Journal of Lifelong Learning
By Aaron Donsky

Element 1: It's the customer, not the product. The Internet gives us the capability of discovering what people need. The underlying principle to any website you create, any online registration...
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Making Your Organization More Marketing Sensitive
Augusoft Journal of Lifelong Learning
By Aaron Donsky

Clark Kerr, former President of the University of California at Berkeley and a recognized spokesperson for higher education, described the role of President as "a friend of the students, a colleague..."
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Collaborative Marketing
Augusoft Journal of Lifelong Learning
By Rich Rexeisen

In a society where individualism and competition are considered to be the hallmarks of a free market economy, it is not surprising that organizations are slow to recognize, and in many cases...
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Building Loyalty-Based Marketing In A Global Society
Augusoft Journal of Lifelong Learning
By Aaron Donsky

Decades before the Internet and AOL, the educator, philosopher, and writer, Marshall McLuhan coined the phrase "global village" which referred to a world linked by electronic media.
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Effective Marketing in an Uncertain Economy
Augusoft Journal of Lifelong Learning
By Aaron Donsky

For many program directors, the only experience with program marketing has been in times of low unemployment and reasonable economic growth.
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The Myth of the Average Customer: moving to a multiple market orientation
Augusoft Journal of Lifelong Learning
By Aaron Donsky

Moving into the business climate of the 21st century, it is ever more critical to be aware of the differences among our market segments.
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