Minneapolis, MN – June 5 , 2009 - Emarketing best practices and support tools were a new training topic at LERN’s Summer Institute in St. Louis, MO June 1-4, 2009. The LERN Summer Institute packed four days of learning and sharing new processes, systems and tools for marketing and managing lifelong learning programs. LERN brought on a new eMarketing focus and expanded on best practices and technology tools that are vital to webmarketing initiatives.
Greg Marsello, co-founder and Vice President for Organizational Development at LERN, noticed, “Institute attendees were thrilled to get the latest on eMarketing strategies that everyone is talking about right now, like Twitter®, Facebook® and other social media that reach segments of the lifelong learning audience.” With this new eMarketing Institute, program managers receive the latest success techniques, the best long-term eMarketing strategies to employ, and practical information on what, when, where and how to conduct eMarketing activities.
LERN also demonstrated how Augusoft Lumens®, a web-based software designed specifically for lifelong learning industry, helps program managers uncover gaps, reach benchmarks and boost the effectiveness of their eMarketing activities by analyzing and segmenting data from Lumens reports. Augusoft continues to develop new products and services built on industry research, Augusoft Lumens Product Advisory Boards and LERN best-practices. The unique partnership between Augusoft and LERN provide programs with yearly best-practice webinars, industry specific features and global lifelong learning resources.
The Augusoft/LERN Partnership
LERN and Augusoft worked together to build Lumens, a comprehensive Web-based LLMS (Lifelong Learning Management System) which was specifically designed to support continuing education, community education and corporate training programs. LERN consults with Augusoft Lumens users to analyze their program’s data using specialized extract reports to enhance program management efforts. Using Lumens technology innovation and LERN's analysis expertise provides turn-key solutions for lifelong learning programs. Visit www.lern.org, email info@lern.org or call (800) 678-5376.
About Augusoft
Augusoft® develops and maintains Lumens® - the first entirely Web-based, customizable on-demand Lifelong Learning Management System (LLMS). Augusoft Lumens software is designed for the unique needs of continuing education, community education, corporate education and workforce development programs. Complementing institution-wide ERP solutions, Lumens streamlines business processes, reduces overhead, and provides easy data analysis with proven ROI. Visit augusoft.net or call (612) 605-1200.
About LERN
Learning Resources Network (LERN) is an international association offering information and consulting to providers of lifelong learning programs. With 4,000+ members in over 1,000 organizations in 16 countries around the world, nearly 100 LERN members serve in the volunteer LERN leadership. LERN’s best-practices and practical how-to information help lifelong learning programs; increase enrollments, boost income, save costs and positively impact program unit’s bottom lines. LERN is the #1 association in providing an authoritative and distinctive source of practical information, best-of practice tools and learning resources for lifelong learning programs across the world.
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