Augusoft launches new branding campaign - LLMS is now Lumens
Minneapolis, MN - October 27, 2004
Augusoft is pleased to announce the launch of its new branding campaign to promote the Lifelong Learning Management System (LLMS) as Lumens. Defined as degrees of brightness, Lumens captures the continuous improvements and ongoing support Augusoft provides to lifelong learning.
"We will still use Lifelong Learning Management System to define Lumens, but we needed a brand that was unique, memorable, and protectable as we grow our presence in the education market," said Cem Erdem, President and CEO of Augusoft.
The branding process included customer and employee feedback. There were six potential candidates for the product name and four in the second round. Lumens was suggested by a customer and collected the most interest among the choices. The branding campaign will reflect a consistent, dynamic image of Lumens and Augusoft for its online presence, marketing and communications materials.
"We are ready to bring our expertise to the attention of every lifelong learning program, and a fresh, reflective brand will help us do that more effectively," said Beth Moorhead, Director of Marketing.
About Augusoft
Augusoft, Inc., the #1 leader in non-credit education software market, develops and maintains Lumens - the first complete, entirely Web-based, customizable on-demand Lifelong Learning Management System (LLMS). Complementing and integrating with traditional academic and Enterprise Resource Planning (ERP) systems, Lumens is specifically designed for the unique needs of continuing education, customized contract training and workforce development programs.
Augusoft Lumens allows non-credit education programs the ability to outsource the liability, security, hosting and compliance issues that are analogous with online commerce. Augusoft Lumens users benefit from non-credit best practice features, comprehensive financial program analysis tools, greater user satisfaction, increased student registrations, 24/7 user access and improved program ROI. For more information about Augusoft, visit augusoft.net or call (612) 605-1200.
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Copyright (c) 2004 Augusoft, Inc. All rights reserved. Augusoft, the Lumens name and identifier are registered trademarks of Augusoft, Inc. Other names used herein may be trademarks of their respective owners.